Squeal! The oh so quotable jedi of the fashion world, Hilary Alexander, has revealed Angelina Jolie's campaign for Louis Vuitton (via WWD) The campaign is a named 'core values' and is shot in Cambodia - where Jolie famously adopted her son Maddox!
What I love about this campaign is it's so earthy. Everything down to her make up, Pocahontas side swept hair, and no thrills khaki outfit - making a down to earth contrast against the absolute luxury item sat next to her, the Louis Vuitton 'Alto' carrier.
The reason for the 'core values' campaign is to celebrate Louis Vuitton pieces in realistic situations on real people - in this case celebrities. The bag in this shot with Jolie is actually 6 years old! How's that for recycling...
What do you think of the campaign? I like how stripped back and bare it is. It is apparently accompanied with a video - which will be released soon!
Amelia xo
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